Who Scores With the Ads on NBA Jerseys?

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BBALL foto

By Alex Bullock

The National Basketball Association’s (NBA) owners recently approved a proposal to allow the sale of jersey sponsorships as a part of a three-year trial program set to begin in the 2017-2018 season, the same year that the league’s official uniform provider switches over from Adidas to Nike. Jersey sponsorship will take the form of a patch on the front left of the jersey, measuring 2.5 inches by 2.5 inches. The Nike logo will occupy the same position on the other side of the jersey.

This decision by the NBA’s owners marks the first foray into in-game, on-jersey advertisements by one of the “big four” sports in the United States (NBA, NFL, MLB, NHL). Adam Silver, the Commissioner of the NBA, said the NBA teams could earn additional revenue of $100 million annually through the program, and that “[j]ersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways.”

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I Spy With My Legislative Eye

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Remarks on the Defend Trade Secrets Act of 2015

Vault.pngby Gwen Wei

On April 4, 2016, the Senate approved Bill S. 1890, the Defend Trade Secrets Act of 2015 (“DTSA”) with a vote of 87-0. While major media outlets everywhere greeted this show of bipartisan support with well-deserved astonishment, legal professionals focused on a single question: will such an act be worth its costs?

Since the 1970s, practitioners and academics have clamored for a federal remedy specific to trade secret theft. Such demands have only grown with time: in 2013, the Obama administration released a 140-page report. In it, the administration recognized the exponential increase in trade secret theft from U.S. corporations and in international economic espionage, and contemplated solutions to this increasingly charged issue.

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Skechers’ Sketchy Designs

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By Talia Loucks

Remember when Skechers shoes were cool in the 90s? Well, now that the Spice Girls era of chunky platforms are no longer in style, and people opt for more conventional shoes, the modern shoe market has forced Skechers to expand into other shoe types. Unfortunately for Skechers, this expansion has resulted in trademark infringement claims against it, especially from Adidas.

This past September, Adidas filed a trademark infringement lawsuit against Skechers in federal court for the District of Oregon. And, on February 12, 2016, Adidas had its first victory when Judge Marco A. Hernandez issued a preliminary injunction against Skechers, prohibiting it from selling its Onix, Relaxed Fit Cross Court TR, and women’s Supernova shoes as they are “confusingly similar” to three Adidas designs.

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Exit Smartphones, Enter Smart Contact Lenses

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contact lenseBy Tyler Quillin

Remember Google Glass? The spectacles Google

developed that allowed users to have hands-free, smart technology integrated into their eyewear.

Well, Google Glass did not do as well as projected, and Google ceased production in 2015. However, Google and Samsung are now rumored to be taking “wearable technology,” like Google Glass, to another level.

Both Google and Samsung are reportedly developing similar “smart” contact lenses. News surfaced on April 5, 2016 that Samsung submitted a patent application  for contact lenses with built-in cameras and other features. And both companies’ patent applications describe contact lenses containing a camera, sensors to detect movement, and antennae to interface with smart devices. Some speculate that blinking could control the lenses, which poses potential concerns over accidental commands.  However, by placing the device directly on the eye, the companies hope to improve clarity and accuracy, features that Google Glass lacked. Continue reading →

Using the Crying Michael Jordan Meme: Playful Troll or Inevitable Lawsuit?

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mj memeBy Yayi Ding

The Crying Michael Jordan Meme has struck again! However, this time it has struck at the expense of Jordan’s own alma mater, the University of North Carolina (UNC). Earlier this month, the annual NCAA championship game ended in a dramatic fashion, as Villanova hit a buzzer-beating shot to end UNC’s title hopes. And almost immediately, the internet responded, with none other than the wildly popular Crying Michael Jordan Meme. The Crying Michael Jordan Meme has become an internet sensation in recent years, but can its use ever lead to legal troubles? Continue reading →