Drawing New Lines: The Changing Standards for Design Patents

By: Alex Tranquill

What is a famous design that really catches your eye? The Ugg boot, the Coke bottle, the iPhone shape? Well, as it turns out, the companies behind these products also recognized the economic value of these aesthetic features, leading each company to file for design patent protection to prevent copying by their competitors. Historically, design patents, such as the examples above, have been relatively easy to obtain and enforce against providers of similar products. But now, after a recent Federal Circuit decision altered the obviousness standard for design patents, your favorite design may face a greater risk of being copied by infringers.

Obtaining a Design Patent

While the more-popular utility patent protects a product’s functional features, design patents protect what a product looks like. Similar to the examples of a boot, bottle, or phone, this can include a product’s shape, configuration, ornamentation, or specific coloration. Ultimately, to receive design patent protections, an inventor must apply at the United States Patent and Trademark Office (USPTO). There, the inventor must show the design satisfies each of the statutory requirements for a patent outlined in 35 U.S.C. §101-103; these provisions mandate the design to appear on a product and be new, non-obvious, and non-functional.

However, with only about 2% of applications being rejected for obviousness at the USPTO, the novelty standard for design patents has always been perceived as a relatively low bar to patentability. Still, this low bar for novelty has tangible benefits for businesses, with the average design patent costing around $2,000 compared to $20,000 for utility patents. As a result, companies have come to view design patents as a relatively inexpensive option for protecting their designs from wholesale copying.

The Changing Landscape of Design Patent Protections

While the USPTO may provide little resistance in granting design patents, this low bar for novelty inverts itself during litigation, where it has proven notoriously difficult to invalidate an opposing party’s design patent. Under the traditional Rosen-Durling test, a design patent can only be invalidated during litigation if the challenging party presents a first design that is “basically the same” as the patented design, and, further, provides a secondary design that, if necessary, fills in the differences between the first design and the patented design. 

But now, after nearly fifty years of case law built around this framework, the Federal Circuit has thrown out this test as “improperly rigid.” Earlier this year, the Court in LKQ Corporation v. General Motors concluded that the obviousness standard outlined in 35 U.S.C. §103 does not differentiate between utility and design patents. Therefore, design patents must be examined under the Graham factors––the standard test used to evaluate obviousness for utility patents. Under Graham, courts must now consider the following factors when evaluating obviousness: (1) the scope and content of prior designs, (2) the differences between the prior designs and the claimed design, (3) the level of skill required in creating the patented design, and (4) the motivation to combine the previous designs to create the same overall visual appearance. 

With this analytical change, many companies are now worried about the future value of design patents. Under Graham, courts may now apply broader criteria without first requiring a design to be “basically the same” as the patented one; this more-flexible standard could have two significant effects: (1) the USPTO may issue more obviousness rejections during the application process, and (2) previously-granted patents could be invalidated if re-examined during litigation. For businesses, this impact arguably undermines the perceived benefits of design patents since an increase in obviousness rejections is likely to balloon the costs of patent examination, while the increased risk of invalidation during litigation curtails patent strength. In fact, this risk of invalidation may give companies more leeway to create knock-off products, as enforcing these patents will become more laborious and costly if they are constantly challenged on obviousness grounds. 

Estimating the Full Impact

Ultimately, the full effect of the Federal Circuit’s LKQ decision will only become evident with time. While the Graham factors must now be applied when analyzing the novelty of design patents, courts can apply these factors in ways that either comport or greatly contrast with the previous standard under the Rosen-Durling test. One case to watch in determining the impact of LKQ is Columbia Sportswear v. Seirus

In this eight-year legal saga, Columbia sued their performance-clothing competitor Seirus for patent infringement over a wave-like pattern appearing on Seirus’s “Heatwave” products. While Seirus initially argued that Columbia’s ‘093 patent on a similar wave-like pattern should be invalidated, they were unable to prove that Columbia’s patent was obvious under the Rosen-Durling standard––but then, LKQ was decided. In the aftermath, Seirus immediately moved for relief, arguing that they should be able to dispute the validity of Columbia’s ‘093 patent under the less-rigid Graham factors. The District Court agreed with Seirus, acknowledging the “extraordinary circumstance[s].” Seirus is now expected to make invalidity arguments in the coming months.  

But, even after applying Graham to the prior art references shown below, it appears unlikely that the court will overturn its decision and invalidate Columbia’s patent for obviousness. Under Graham, we must first analyze the scope and content of the prior art. Here, each prior art reference includes alternating wave-like stripes of light and dark colors, thus rendering the uniformly-striped waves in Columbia’s design obvious. Next, under the second Graham factor, the relevant differences must be considered. While the “unwoven fabric for tires” reference includes shading between its wave-like patterns, this design fails to teach the wave-like gradient shown in Columbia’s patent, which moves sinusoidally across a multitude of wave-like stripes and provides a second, larger wave-like pattern. 

Under the third Graham factor, the design is evaluated from the perspective of a person of ordinary skill in the art, presumed to know all relevant prior art references. Although “unwoven fabric for tires” includes shading, there is no larger sinusoidal pattern formed across multiple wave-like stripes; therefore, knowledge of the prior art would not necessarily render Columbia’s design obvious. Finally, the fourth Graham factor is irrelevant as none of the cited references teach the larger sinusoidal pattern, thus no combination of the references would predict Columbia’s design. Ultimately, when the Graham factors are applied as they would be to a utility patent, Columbia’s patent is likely to be found valid, and, even in this close case, Graham will likely yield the same results as Rosen-Durling.

A diagram of different types of fabric

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Predicting LKQ’s Effect on the Obviousness Inquiry This prediction for Columbia Sportswear is further bolstered by the USPTO’s recent decision in      Deckers Outdoor. Here, the court applied the Graham factors for the very first time, considering competing boot designs holistically. They concluded that ordinary observers would take notice of simple disparities in the height, proportions, and angles of various features on the boots, thus rendering Deckers’s design non-obvious. In this way, the court ultimately relied on the consumers’ gut reaction when evaluating differences between designs. Essentially, the court considered whether the difference was minor or whether it created a new overall impression for consumers. As demonstrated in Deckers, future applications of the Graham framework could evolve to focus on whether reasonable consumers can distinguish between designs when viewed holistically. As a result, the critical inquiry may return to whether a prior art reference is “basically the same” as the claimed design. If so, LKQ may have little practical impact on the outcome of obviousness challenges in design patent cases.

#patentlaw, #designpatent, #intellectualproperty

Technology, Law, and the Future: How Loper Bright v. Raimondo Could Impact Artificial Intelligence Governance

By: Joseph Valcazar

The world was a very different place in 1984. Prince debuted his critically acclaimed Purple Rain album; The Terminator, Gremlins, and the Indiana Jones sequel dominated the box office; the future’s most popular video game, Tetris, was released; and, of course, the Supreme Court released its landmark Chevron v. Natural Resource Defense Council (Chevron) opinion. This case established the Chevron deference, a legal doctrine instrumental to the evolution of administrative law for over forty years. This doctrine was cited in more than 18,000 federal opinions. 

That was until 2024 when the current Supreme Court issued its opinion in Loper Bright Enterprises v. Raimondo (Loper Bright), effectively overruling Chevron. In an instant, the federal administrative state was turned on its head, leading to many questions about what the future holds for key administrative issues. And currently, there are few greater hot-button topics than artificial intelligence (AI).

What was Chevron Deference?

Chevron deference refers to a legal doctrine where courts afforded federal agencies, like the Food and Drug Administration or the Environmental Protection Agency (EPA), deference when interpreting ambiguous federal statutes. As long as these interpretations were deemed reasonable, courts would defer to the agency’s reasonable interpretation of the law, even when the courts may have preferred an alternative interpretation. 

For example, the dispute in the original Chevron case revolved around whether the term “source” in the Clean Air Act applied to individual equipment that emitted air pollution—such as smokestacks or boilers—or only to industrial plants on a whole as a source of pollution. The EPA interpreted “source” to cover the latter, allowing industrial plants to modify individual pieces of equipment without a permit so long as the total emissions of the plant did not increase. In a unanimous decision, the Supreme Court held the EPA’s interpretation to be reasonable, deferring to the agency and future agency interpretations and thus creating Chevron deference. 

This doctrine guided administrative action for forty years, influencing how Congress drafted its legislation. As Justice Kagan pointed out in her Loper Bright dissent, Congress would intentionally leave vague or ambiguous terms for agencies to resolve. Such as directing the Federal Aviation Administration to restore the “natural quiet” of the Grand Canyon National Park. 

Then Loper Bright happened. In one broad swoop, the Supreme Court overruled this long-standing precedent, or as Justice Gorsuch squarely put it, “[t]oday, the Court places a tombstone on Chevron no one can miss.” As a result, administrative law has entered a state of limbo. With deference removed, it is now up to the court’s independent judgment to decide when an agency has acted within its proper authority. There is no longer a barrier restricting courts from interjecting their own potentially conflicting interpretations of administrative statutes. Critics of Loper Bright express concerns that judges, who lack subject matter expertise on many complex matters, will create inconsistent rulings across jurisdictions. They worry this may lead to more confusion and uncertainty surrounding agencies’ authority. 

If true, these concerns have significant implications for an agency’s ability to react to novel technologies such as AI.

What’s the 101 on AI? 

To describe AI in simple terms, it is a form of technology that can perform advanced tasks and reach conclusions as a human would. This technology has experienced rapid growth in recent years. AI will seemingly touch every area of our lives. Whether it’s within your own home refining your Google search results, in healthcare as a tool to diagnose illness, or in business to automate key processes, AI is being widely adopted to reshape every aspect of our lives. This is not to say every use of A.I. is popular, or without its share of controversy. Examples, such as the use of AI in insurance denial claims, are just one of many reasons why some believe the ability to regulate AI is essential. Without proper governance of AI, privacy risks, system biases, and transparency concerns will exist, and what could be a net good could just as quickly become a net negative that abuses the public’s information. 

How Can Agencies Respond to Loper Bright?

With the complexity of AI, questions arise on how federal agencies should approach regulating such a novel technology. The answer is unclear in the wake of Loper Bright. Agencies may still interpret broad or ambiguous statutes; Loper Bright did not eliminate this power. However, actions related to AI and other hot-button issues will likely receive higher scrutiny from potential plaintiffs, leading to more litigation. Agencies may consider this fact when planning to issue new regulations. This could cause them to act more cautiously or strategically and thus respond less effectively to rapidly emerging issues.

Agencies may lean on issuing more guidance documents and statements that explain new regulations or clarify existing policy. However, these are not legally binding and non-enforceable. One advantage of this fact is that not every guidance document is currently subject to judicial review. Therefore, these guidance documents could be strategically utilized to advocate for specific policy positions without facing the scrutiny that a typical regulation would face. 

One pitfall of this strategy is that guidance documents are relatively limited in scope. In Appalachian Power Co. v. Environmental Protection Agency (EPA) (2000), the D.C. Circuit Court held that the EPA had improperly issued a guidance document because the guidance had the effect of a binding ruling on private and state actors. This case highlights how courts often do not enjoy attempts to evade judicial review. If agencies rely more on issuing guidance documents going forward, a likely outcome is courts choosing to exercise greater scrutiny over these documents to reduce any apparent workaround of Loper Bright

Conclusion

It’s unclear right now how agency actions will evolve in a post-Chevron world. The only thing that appears certain is that litigation will follow. The power paradigm between the judicial and executive branches has rapidly and significantly shifted. At a time when the private sector has just announced a $500 billion investment in AI, there are no signs that this emerging technology has any plans of slowing down. The next few years of governance will be critical in determining Loper Bright’s long-term effect on AI regulation. 

While this blog has focused primarily on the administrative state and its ability (or now lack thereof) to regulate this novel technology, agencies are not the only mechanism of governance that exists. As always, the legislature can draft and pass legislation regulating AI and its implementation. However, given Congress’s recent and current inefficiency, meaningful legislation around AI seems slim.

Welcome to the Drone Age

By: Jack Dorsey

The world is firmly in the age of drone technology, and the effects are increasingly being felt. From transforming warfare on the frontlines in Ukraine, revolutionizing medical aid logistics in African countries, postponing NFL games, impacting fire suppression operations in Los Angeles, or playing a role in the recent events in New Jersey and New York, the prevalence and usage of drone technology will only continue to increase. As of 2022, the commercial drone market is valued at $4.79 billion USD and is expected to grow 9.1% between 2023 and 2030, a trend largely driven by lower costs. E-commerce giants like Amazon and Temu both sell a variety of drones, the cheapest of which retail for well under $100. As technology advances and costs decrease, high-performance drones will be available to more people. 

Increased access to drone technology will likely result in cascading legal consequences that implicate concepts such as privacy, property rights, airspace regulations, criminal law, law enforcement, and broader national security. Currently, drones are subject to both Federal and State law. In 2016, the Federal Aviation Administration (FAA) promulgated regulations that created some federal framework around the use of commercial drones, i.e., drones used in commerce or for surveying. For drones used in this manner, drone pilots needed to pass a knowledge test, obtain an FAA Tracking Number, and register the drone with the FAA. Recreational drone pilots, on the other hand, were encouraged to take the Recreational Unmanned Aerial System test but were not required to do so. All drone operators are required to adhere to a maximum altitude limit of 400 feet. Moreover, states have also implemented various laws to regulate the usage of drones. In Washington for example, commercial drone operators are required to also register with the Washington State Department of Transportation. 

In 2024, the FAA began enforcing a regulation that mandates all drones operated or manufactured in the U.S. and weighing more than 0.55 pounds be outfitted with Remote ID. Remote ID acts as a digital emitter, which means that it transmits information such as the drone’s ID number, location, altitude, and speed, as well as information about the drone pilot. Further, remote ID applies to all drones regardless of whether they are flown for recreational or commercial purposes. Pilots who fail to comply with this rule may be subject to confiscation of their drone pilot license and may face up to $27,500 in penalties. 

 While Remote ID will help hold irresponsible drone operators accountable, there are several open questions. First, will the broader drone pilot community implement remote ID? Second, whether foreign manufactured drones above the 0.55 threshold will be grounded without the Remote ID feature? Finally, even with this remote ID technology, what enforcement body is keeping a record of the drones flight plan and activities while airborne? In addition to these questions, the fact remains that drones below the 0.55 pound threshold are not required to register with remote ID. Despite not having to register, Some of these smaller drones are capable of distances exceeding 13,000 feet and can still perform in ways that implicate the various legal issues previously discussed. 

Besides detecting drones or countering them with physical projectiles or objects, technology is still in its infancy when it comes to frequency jamming or hijacking countermeasures. Current hijacking and jamming technology relies on wide-band radio frequencies that emergency services and other communications devices also rely on. The effectiveness of deploying this technology in highly populated areas is currently not known, but would likely create problems for other technological devices that utilize these frequencies. 

Imagine a scenario where a malicious actor uses a drone to target and attack critical infrastructure. Tracking down such an individual becomes exceedingly difficult if the drone lacks a Remote ID. Moreover, it’s unlikely that the FAA would directly pursue the drone pilot; they would probably rely on the FBI or local law enforcement for assistance. The FAA has programs, such as the Law Enforcement Assistance Program (LEAP), to support state and local agencies, but several factors complicate the situation. These include compliance with Remote ID, the existence of smaller drones that are exempt from this requirement, and the limited effective countermeasures available. As a result, the response from local, state, and federal officials to a drone attack remains unclear.

To effectively hold drone operators accountable, it is essential to expand Remote ID regulations to include all drones, regardless of size. Ensuring that every drone, whether manufactured in the U.S. or abroad, is equipped with an active Remote ID emitter would create a clear pathway for identifying bad actors when necessary. Without such regulations, the future of drone security remains up in the air, leaving critical gaps in accountability, privacy, and public safety.

#Drones #FAA #WelcomeToTheDroneAge

Distrust and Estates: How an Uncertain Succession Plan is Rocking the San Diego Padres

By: Evan Stewart

Inheritance and Professional Sports

No one likes to think about how a family member’s assets will be handled after their death. Inheritance is a complicated, and often messy topic for families. But for the owners of multi-billion-dollar sports franchises, succession can be even more contentious, and likely to lead to fighting and litigation in the public eye.

In recent years, sports franchises like the Baltimore Orioles, Los Angeles Chargers, and Denver Broncos have all had public and heated litigation to make trust and estate determinations following their owner’s death. Sports franchises are ripe for trust and estate litigation because of their scarcity, and their value. There are 152 professional sports organizations in the five major American sports leagues(MLB, NFL, NBA, NHL, and MLS). Of those 152, nearly 100 have valuations in the billions, with the top 50 franchises in value having an average valuation of 5.7 billion. When an owner dies, it is expected that their heir will fight to gain control of their family’s most valuable asset.  

Background for San Diego Padres Inheritance Dispute

On January 6, 2025, the San Diego Padres became the latest sports franchise caught in the middle of a family’s inheritance dispute. Sheel Seidler, widow of former Padres chair and majority owner, Peter Seidler, sued Peter’s brothers Robert and Matthew Seidler, claiming that they were trying to “falsely claim themselves as Peter’s true heirs” to gain control of the team following Peter Seidler’s sudden passing in November 2023.

Peter Seidler was part of the ownership group that purchased the Padres in 2012. He became the majority owner and chair in 2020. Under Peter Seidler, the Padres ended a 14-year playoff drought, saw significant growth in attendance, and signed numerous big-name free agents. Peter Seidler was also a well-renowned philanthropist, raising millions of dollars for local cancer research and addressing homelessness in San Diego, making him a beloved figure among Padres fans. Following his passing, Robert and Matthew Seidler have managed Peter Seidler’s trust and estate. Noticeably absent from any management power is Peter’s widow, Sheel Seidler, who currently holds the largest share in the Padres (25%) and had been closely involved in daily operations and team management for the Padres during Peter’s lifetime.

Sheel Seidler’s Complaint

In her January 6th complaint, filed in Probate Court in Travis County, Texas, Sheel Seidler claimed that the two Seidler brothers breached their fiduciary duties of trust, and committed fraud, conversion, and egregious acts of self-dealing. Among the breaches that Sheel alleges, she alleges that Matthew and Robert have attempted to sell the trusts’ interests at below market value. A sale that she claims the brothers called off once other parties became aware of. She also alleged that the two brothers were preparing to potentially sell or relocate the franchise. Sheel also accused Robert’s wife Alecia of making “multiple racist, profane, and hateful communications” because of her Indian descent, which contributed to the Seidler family’s motivation to remove Sheel from involvement with the Padres. 

In addition, Sheel claims that during Peter’s time as the control person, she was very involved in the team’s operations. However, since his passing, she claims to have been ostracized from the team by Peter’s brothers, including not being allowed into the owner’s box at games.

Sheel Seidler is seeking to enjoin Matthew from acting on behalf of the Seidler trust, remove him as trustee, and void any appointments of a control person made by Matthew. Specifically, she is seeking to enjoin Matthew by naming John the team’s control person. A “control person” has the final say in all team operations, is tasked with ensuring compliance with all MLB rules and regulations, and has ultimate authority and responsibility for making team decisions. In support of her claim that she should be appointed control person for the Padres, Sheel attached a piece of paper in Peter’s handwriting listing Sheel as the first choice for the control person, followed by their children to her initial complaint. However, at this point, it is the only potential evidence that shows Sheel would have been the choice for the team’s control person.

Response from the Seidler Brothers

Matthew and Robert Seidler have not filed a response to Sheel Seidler’s complaint yet, but they are expected to do so in the upcoming weeks. However, on January 7, Matthew Seidler addressed Sheel’s allegations in a letter addressed to “Padres partners and Faithful fans,” where he explained that Peter Seidler’s plan was to name his siblings as the successor trustees of his trust. In the letter, Matthew Seidler called the suit “entirely without merit,” adding that “in 2020, in connection with Peter’s appointment as control person, Sheel agreed in a sworn document that she had no right to be or to designate the Control Person and that should not interfere with the designated Control Person.” Matthew Seidler also called the relocation claim “laughable,” and insisted that it was his goal to continue Peter Seidler’s legacy.

Uncertainty in the Future of the Seidler Litigation

Unfortunately for Padres fans, it is unlikely that this matter will be resolved quickly without a settlement. In 2022, a similar lawsuit was filed between two brothers who claimed to be the heir of former Orioles owner Peter Angelos, who became incapacitated in 2017 due to a heart condition. In this suit, John Angelos was sued by his brother Louis for allegedly conspiring with their mother to push him out of the family’s inheritance, which included ownership of the Baltimore Orioles. This suit, which was filed in June 2022, was settled outside of court in February 2023, and culminated with the sale of the team in March 2024, but impacted the Orioles franchise for nearly a decade.

Based on Sheel and Matthew Seidler’s comments, it does not seem likely that either side is willing to settle with an eventual goal of selling the team. With the Seidler brothers yet to file a response to Sheel’s complaint, and the conflicting evidence of who Peter Seidler intended to succeed him as the Padres’ control person, it is difficult to make a prognosis of how this litigation will end. 

This litigation will revolve nearly exclusively on witness testimony and hearsay regarding meetings and Peter Seidler’s true succession intentions, which is unlikely to lead to a quick resolution. The unfortunate reality is that this litigation may be a dark cloud over the Padres franchise for years to come, overshadowing the legacy that Peter Seidler left with the Padres and San Diego, alike. 

#WJLTA #trustandestates #majorleaguebaseball #sportslaw #padres

How Trademark Lawsuits Are Tackling Fake Merchandise

By: Teagan Raffenbeul

Counterfeit products have existed for thousands of centuries, with counterfeit currency dating back to 3300-2000 BC. Over time, counterfeiting has grown significantly, with its economic cost estimated to exceed trillions of dollars. As e-commerce has grown, so too has the availability of counterfeit products, including fake merchandise claiming to be endorsed by musical artists. Online marketplaces like Amazon and Etsy have enabled individuals to create and sell products using images of or related to famous individuals. 

In 2023, a fan of country singer Luke Combs created and sold tumblers adorned with Comb’s face on Amazon. The fan, Nicol Harness, sold eighteen of her Combs-themed tumblers, earning only $380. Nonetheless, she was included in a mass lawsuit filed against more than 200 online entities selling unauthorized Combs merchandise. Harness was ordered to pay $250,000 in damages, and her Amazon account was frozen – all before she had notice of the anti-counterfeiting lawsuit. Regardless of whether Harness knew she was infringing on Combs’ intellectual property rights, the products were still counterfeit and could be subject to lawsuits for violating an artist’s intellectual property rights. 

Anti-Counterfeiting Enforcement

Two federal statutes primarily govern anti-counterfeiting enforcement in the United States. The Lanham Act provides civil remedies, while the Trademark Counterfeiting Act of 1984 imposes criminal penalties for violations of the anti-counterfeiting provisions in the Lanham Act. Due to various impracticalities of criminal enforcement, such as timing constraints, trademark owners typically turn to civil trademark infringement lawsuits for relief. 

Counterfeit merchandise is deemed “counterfeit” because it infringes on a valid, registered trademark owned by an artist or another party. A trademark is a symbol that indicates the source of a product to purchasers. Trademarks may present themselves in the form of names, logos, colors, or symbols. For musical artists, their trademarks signal to fans that they endorse the product and officially license it. When an artist’s trademark appears on products they did not create or endorse, it can mislead and confuse fans and consumers into believing the artist is the actual source of the product, even when they are not. Even if a product contains a disclaimer stating the merchandise is merely inspired by the artist, it does not automatically protect the merchandise from receiving a cease-and-desist letter or facing a counterfeit lawsuit. Artists will often strategically choose which cases to litigate, balancing the negative publicity from suing fan-made merchandise against the necessity of taking action against enough infringing products to protect their trademark rights. Factors such as the similarity of names and products, as well as how well-known the infringed trademark is, are usually considered, with direct copies of artists’ own merchandise often purposely targeted.

Anti-counterfeiting lawsuits have a higher standard than the “likelihood of confusion” standard used in traditional trademark infringement cases. The Lanham Act defines a counterfeit mark as “a spurious mark which is identical to or substantially indistinguishable from a registered mark.” This requires a higher degree of similarity, with marks needing to be “identical” to be successful in a counterfeit lawsuit. 

Additionally, when filing a civil counterfeiting case, most plaintiffs will request an ex parte temporary restraining order (TRO). These TROs may be granted without prior notice to the alleged counterfeiter and they immediately remove the counterfeit items from the market. The TROs also prevent the alleged counterfeiters from disposing of or destroying evidence of the counterfeit items.

“SAD Schemes”

Due to the increase of e-commerce in the last decade, an influx of counterfeit merchandise has become easily accessible online. In response, several U.S. law firms, particularly in Chicago, have begun initiating mass anti-counterfeiting trademark lawsuits, targeting hundreds of merchandise sellers simultaneously. The uniformity found between anti-counterfeiting enforcement suits has led to these types of lawsuits being labeled by some people as “SAD Schemes.”

These mass lawsuits have been coined “SAD Schemes” or “Schedule A Defendants” schemes because plaintiffs typically file the complaint separately from a sealed Schedule A attachment. The plaintiff usually identifies a group of online vendors whose listed products infringe on their intellectual property rights and includes them on a Schedule A attachment. The complaint refers to these vendors as “defendants listed on a Schedule A,” and the judge then seals the Schedule A, keeping the defendants’ identities anonymous. The complaint itself generally includes a few factual allegations that are not particularized to any one defendant. Following this, plaintiffs frequently request an ex parte TRO to freeze the defendants’ assets and activity in the marketplace

These lawsuits are often filed by large brands such as Nike and Ray-Ban, however recently they have increasingly been applied to fight counterfeit merchandise. In 2022, the rock band Nirvana sued approximately 200 different sites for selling counterfeit products. The following year, pop artist Harry Styles filed a massive Schedule A trademark suit to combat the increasing quantity of counterfeit merchandise populating online stores

Downsides of “SAD Schemes” 

SAD Schemes are often filed under the presumption that the “counterfeiters” are difficult to locate and trace due to the nature of e-commerce. As a result, judges frequently permit email service. This provides plaintiffs a significant advantage, as many defendants are often not aware they have been legally served. Many defendants never see the email, as was the case in the Combs lawsuit, where the email was sent to the fan’s junk mail. Some defendants have said they have mistaken it for spam mail or an extortion attempt, and therefore disregard the email. Due to issues such as these, judges generally do not permit email service in ordinary cases. However, in SAD Schemes, when cases are filed under the presumption the alleged counterfeiters are anonymous online merchants who are difficult to track down, judges allow it. As a result, defendants’ funds are often frozen, and many default judgments have been rendered without any opposition from the defendants.

Lawyers utilizing SAD Schemes typically follow a standardized template with minimal factual allegations allowing them to easily “clone-and-revise” the complaint for future lawsuits. This streamlined approach, combined with the ability to target hundreds of defendants at once, saves plaintiffs significant time and money while also enabling lawyers to quickly process multiple cases. SAD Schemes can unfold in just a few days, resulting in a somewhat lucrative business for intellectual property firms. By leveraging Schedule A forms that keep defendants’ identities hidden and relying on the fact that most alleged counterfeiters are either unaware of the lawsuit or unwilling to fight back due to the expensive and time-consuming nature of the lawsuits, these lawyers and law firms have begun to turn it into a volume business. Over the past decade, this field has seen the number of Schedule A anti-counterfeiting trademark lawsuits rise from 105 to 938, with over 600,000 defendants having been sued.

SAD Schemes are a relatively new type of lawsuit. There is limited precedent, and district courts have taken various approaches in interpreting the statutory language and applying relevant terminology such as “counterfeit” and “counterfeiting.” This has resulted in some inconsistencies and confusion among existing case law. In the future, we can likely expect to see a continued rise in counterfeit merchandise and a rise in lawsuits by these artists to protect their intellectual property rights, hopefully providing more clarity and information on how anti-counterfeiting enforcement is executed.