‘Beamer’ For a Buck

BMW and MINI Enter the Sharing Economy as Seattle Proves Itself a Leader in Legislation

BEAMERBy Grady Hepworth

This month, Seattle drivers were treated to a new transportation option that will allow hundreds of citizens to ditch their old clunkers for fresh, new, German-engineered wheels. On April 8th BMW officially announced that it would be starting its own car sharing service, ReachNow, with the pilot program and headquarters to launch in Seattle. BMW, and its subsidiary MINI, have hopes to expand ReachNow to cities across North America in order to compete with established sharing services like Car2Go or Zip Car, and even chauffer services like Uber and Lyft.

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