By Dan Hagen
Hello Games’ No Man’s Sky is arguably this decade’s highest profile game that spectacularly failed to meet expectations set by its developer. Promises made by Hello Games through marketing and promotion, leading right up to the game’s launch, pushed the legal envelope and should serve as a cautionary tale for video game developers and marketing teams. Just how far can a developer go before their hype becomes illegal misrepresentation?
By CaroLea Casas
Lin Manuel Miranda’s musical Hamilton is a hit – it’s on Broadway, a national tour, and most likely on your neighbor’s favorite playlist after the soundtrack’s historic debut on music charts.
Even people who have never seen the production know every word to all forty-six songs. First Lady Michelle Obama herself was quoted by the New York Times as saying “[Hamilton is the] best piece of art in any form that I have ever seen in my life.” With a cast composed predominately of people of color, Hamilton brings a fresh voice, perspective, and representation to an age-old art form. The show is no longer just a production – it is a brand that fans love; and one that its copyright holders are zealously guarding. Continue reading
By Alex Bullock
The National Basketball Association’s (NBA) owners recently approved a proposal to allow the sale of jersey sponsorships as a part of a three-year trial program set to begin in the 2017-2018 season, the same year that the league’s official uniform provider switches over from Adidas to Nike. Jersey sponsorship will take the form of a patch on the front left of the jersey, measuring 2.5 inches by 2.5 inches. The Nike logo will occupy the same position on the other side of the jersey.
This decision by the NBA’s owners marks the first foray into in-game, on-jersey advertisements by one of the “big four” sports in the United States (NBA, NFL, MLB, NHL). Adam Silver, the Commissioner of the NBA, said the NBA teams could earn additional revenue of $100 million annually through the program, and that “[j]ersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways.”