We love them, or we hate them. Either way, we see them everywhere. I am referring to the one and only Kardashian family. Every month, members of the Kardashian-Jenner family are in the news for one reason or another. In May, Kris Jenner, the Kardashian matriarch filed legal documents to trademark the word “momager”. According to the Urban Dictionary, a “momager” is a manager that is your mom. Kris Jenner hopes to trademark the word in order to launch a new business platform and lifestyle brand to empower moms.
Kris Jenner would not be the first to capitalize on her celebrity status. Football player Tim Tebow successfully trademarked “Tebowing”, Paris Hilton trademarked the catchphrase “That’s hot”, and basketball player Anthony Davis trademarked “fear the brow” and “raise the brow”. In fact, this is not even the first time a member of the Kardashian-Jenner family registered a trademark. Earlier in May, Kylie and Kendall Jenner filed to trademark their names. Celebrities often seek trademark protection to protect their likeness and to prevent marketing that may dilute their image. However, Kris Jenner is attempting to trademark a new, hybrid word as opposed to her personal name. Continue reading