By Alex Bullock
The National Basketball Association’s (NBA) owners recently approved a proposal to allow the sale of jersey sponsorships as a part of a three-year trial program set to begin in the 2017-2018 season, the same year that the league’s official uniform provider switches over from Adidas to Nike. Jersey sponsorship will take the form of a patch on the front left of the jersey, measuring 2.5 inches by 2.5 inches. The Nike logo will occupy the same position on the other side of the jersey.
This decision by the NBA’s owners marks the first foray into in-game, on-jersey advertisements by one of the “big four” sports in the United States (NBA, NFL, MLB, NHL). Adam Silver, the Commissioner of the NBA, said the NBA teams could earn additional revenue of $100 million annually through the program, and that “[j]ersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways.”
By Joe Davison
On March 7th, 2016, a jury awarded $55 million to Erin Andrews, a famous sports reporter and cohost of the popular show Dancing With The Stars, in an invasion of privacy lawsuit. In 2008, Michael David Barrett, a convicted stalker, secretly videotaped Andrews through the peephole in her hotel room door at a Marriot hotel in Nashville. Barrett had conned a hotel employee into confirming Andrews’ hotel reservation and asked to reserve the adjoining room. After filming Andrews while she was undressing, Barrett posted the video online. Continue reading
By Yayi Ding
It’s official – Kobe Bryant has trademarked the phrase: “Friends Hang Sometimes Banners Hang Forever.”
The motto originated from a 2015 interview with Kobe, when a reporter asked him about “not being a great friend all the time.” His response captured the relentless drive that has defined him as a basketball player: “Friends can come and go, but banners hang forever.” As Kobe’s NBA career comes to a close, his legal efforts offer more insight into his business acumen and his post-retirement preparations. Continue reading