By Robin Hammond
How to monetize a meme: Step 1: stumble upon an Internet sensation; Step 2: pursue IP rights immediately and vigilantly.
It is clear who would win in a fight between Grumpy Cat and Technoviking. It is also clear who has won in the realm of Intellectual Property (“IP”) rights. Technoviking is a man who was thrust into internet fame by a viral video on youtube.com. Grumpy Cat is a genetically abnormal cat, which achieved similar notoriety through reddit.com. Both cases illustrate the benefits of prompt IP right designations. Continue reading