By: Alexander Tranquill

The Rise of Tiger King

Remember the start of the Covid-19 pandemic? Like myself, many Americans turned to TV to find comfort, and, in those first few surreal weeks, many found themselves watching one particularly enthralling, peculiar, and utterly outlandish story: Tiger King. Tiger King is a Netflix documentary series released in March 2020, which details the increasing tensions between rival big cat eccentrics, eventually culminating in Joe Exotic’s arrest in a murder-for-hire plot of rival Carole Baskin. While Tiger King initially generated massive media attention, it has more recently been the subject of intense copyright litigation.

If you are unfamiliar with this story, Joe Exotic was an internet personality long before Tiger King. With a substantial presence on YouTube, the Netflix documentary heavily relied on video footage originally created by Exotic and his employees. The suit now at issue, Whyte Monkee v. Netflix, centers on Netflix’s use of a video that shows Exotic giving an eulogy at his late husband’s funeral. The video was originally shot by Timothy Sepi, an employee and videographer at Exotic’s Gerald Wayne Zoo. However, Sepi now claims he never gave Netflix permission to use his footage, thus forming the basis for his copyright infringement claim.

During litigation, the district court originally found that Netflix’s use of the footage fell under the fair use exception to copyright infringement. This decision was later reversed by the Tenth Circuit, but, after a great deal of consternation and a flurry of amicus briefs, the Tenth Circuit later vacated its ruling and granted a petition for rehearing. Though the final decision is still pending, this case is significant because the decision has  major implications for documentary filmmakers, while also raising important questions about the rights of content creators in our age of smartphones and social media––where personal footage is often reused by others.

Copyright Protections and Fair Use

To understand the legal questions raised in Whyte Monkee, we must explore the interaction between copyright protections and the doctrine of fair use. Overall, copyright is a type of intellectual property that protects original works of authorship (i.e. paintings, photos, writings, movies) against use by others. However, authorship is a fairly low bar, requiring only a minimal level of creativity. If any creativity can be shown, copyright protections immediately attach when the work is fixed (published) in a tangible medium. As a result, recordings, much like Sepi’s home-video, are often considered copyrightable.

The fair use exception to copyright infringement allows a party to use a work without the permission of the creator if the copying is done for a limited or “transformative” purpose. While there are no hard and fast rules, courts will consider four factors in determining fair use: (1) the purpose and character of the use, (2) the nature of the copyrighted work, (3) the amount and substantiality of the portion used, and (4) the effect of the use on the market for the copyrighted work. Recently, courts have taken particular interest in the first factor, considering the significance of any changes made to the original while also assessing the purpose of the work.  

The Supreme Court’s Warhol Decision

Recently, the Supreme Court issued a detailed analysis of this first factor in Warhol v. Goldsmith. Here, Warhol was sued for a series of silkscreen prints he created of Prince, which he based on a copyrighted image captured by Goldsmith. Considering the purpose and character of Warhol’s silkscreens, the Court clarified that it is no longer sufficient for a work to simply add “new expression” to the original; the key question is whether the work serves “a purpose distinct from the original.” While purpose is not necessarily limited, derivative works should comment on, criticize, or provide otherwise unavailable information to the original. Therefore, although Warhol added new artistic expression to the original, his work did not constitute fair use because its purpose and character aligned with Goldsmith’s––both works were licensed to media companies, merely being used “to illustrate a magazine about Prince with a portrait of Prince.” Thus, because Warhol’s work simply used Goldsmith’s image as a template for the same commercial purpose, it failed to seriously comment on, criticize, or add information to the copyrighted image. 

Applying the Warhol Precedent

Following in the footsteps of Warhol, the Tenth Circuit overturned the district court’s decision in Whyte Monkee, relying on the purpose and character of the use. While the district court found Netflix’s use transformative as it incorporated the funeral clip into a broader narrative, the Tenth Circuit, citing Warhol, concluded that fair use requires the derivative work to serve a distinct purpose. Specifically, the court required the derivative work to critically comment “on the substance or style of the original composition.” With this backdrop, the court found that Netflix only used the funeral footage to show Exotic’s purported megalomania and showmanship. Accordingly, Netflix failed to seriously comment on the style of the video clip itself, instead using the video to “target[] a character in the composition.” Therefore, because Netflix used the funeral footage to detail Exotic’s life and not to comment on the style of the footage, the Tenth Circuit found that the first factor weighed against fair use. 

So, what is all the uproar about? The amicus briefs suggest that this decision will have a chilling effect on the documentary industry, confining filmmakers to commenting on the composition of footage itself (i.e. lighting, angles, editing). In the en banc rehearing, the court re-examined Netflix’s intent behind including the funeral clip in the documentary, focusing on Netflix’s use of the video to detail Exotic’s callous attitude. Thus, the court’s review likely reflects an effort to broaden the meaning of transformative purpose.

In its initial decision, the Tenth Circuit severely narrowed Warhol’s definition of distinctive purpose, requiring a derivative work to critically comment “on the substance or style of the original composition.” While this was an important factor in Warhol, it is not the only relevant factor in examining the purpose and character of a new work. First, the Court in Warhol explicitly looks to purposes outside critical commentary to determine fair use. For example, the Court found that Warhol and Goldsmith’s works shared the same commercial purpose—both were used to “illustrate a magazine about Prince with a portrait of Prince.” Furthermore, the Court in Warhol notes that the “degree of difference” between the works is relevant in the fair use analysis, being weighed together with purpose to determine whether the derivative work is transformative. Ultimately, the Tenth Circuit seems poised to consider other factors in its analysis of the purpose and character of the use. Such a decision would better support filmmakers by providing them greater access to material as they attempt to capture many of the compelling narratives in our world today. As a result, Netflix should continue to assert that its use of the video serves to illustrate Exotic’s personality—distinct from Sepi’s purpose of simply commemorating the funeral. Further, Netflix should revive its district court arguments, claiming the documentary is substantially different from Sepi’s video because it continually interrupts this video with comments from the deceased’s mother and ties the video into the broader story arc to highlight Exotic’s character. Ultimately, these arguments mirror the Supreme Court’s focus in Warhol, offering the Tenth Circuit a precedential foundation to recognize a broader interpretation of transformative use.