When the reputations of luxury design labels, headliners of Fashion Weeks around the world, are threatened by—gasp!—inelegant streetwear, whose artistic integrity prevails?
The Los Angeles–based clothing brand Kitson and its designer, Brian Lichtenberg, are notorious for their “remixing” of legendary brandings, coveted by young Hollywood stars and their civilian, scenester counterparts alike. His recent line of punny sweatshirts commentates on the increased popularity of certain prescription drugs. Consequently, the collection provoked almost immediate backlash from the pharmaceutical companies. Most notably, however, Lichtenberg riffs off of high-end fashion labels. His online store currently sells parody apparel almost exclusively. Lichtenberg pokes fun of everyone from Gucci to The North Face.




