By Kelsey O’Neal
Everyone who has been to Southern California has probably seen a bright yellow arrow pointing to the promise of the ultimate meal: a double-double, animal style fries, and a Neapolitan shake. Where does the arrow point? In-N-Out Burger. The company typically stayed within a certain radius of its original store in Baldwin Park, CA, and it wasn’t until 2011 that it opened a restaurant in Texas. In-N-Out has been notoriously slow to expand. So, it must have been a shock for the residents of Shanghai to see animal style burgers in the Jing An Temple District in 2011. However the force behind the new store was not In-N-Out, but rather Caliburger, LLC, a Diamond Bar, CA-based company that trademarked In-N-Out’s menu items in Asia and Eastern Europe. In-N-Out wasted no time; it sued Caliburger in Santa Ana, California. The two companies settled, and the settlement was likely contingent on Caliburger’s willingness to change its menu. (For example, a “double-double” is now a “Cali-double,” and “animal style fries” became “wild fries,” which then morphed into “Cali-style fries.”) Continue reading →
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