By Gwen Wei
On Monday, March 13 2017, a ruling in the Southern District of New York threw trademark practitioners nationwide into a tumult when the presiding judge left open the possibility that a celebrity name could become too generic to enforce as a trademark. The issue: the court’s “serious doubts that V. International will be able to establish that the contested marks are generic”, pitted against its concern that “[r]eaching that conclusion at this state would be premature.” The celebrity hanging in the balance: Marilyn Monroe. Continue reading