“You’re smart, busy & ambitious. You don’t need a dating app to get a date—you’re too popular as it is. But you should join The League.” The League is a new online dating app that is stirring up controversy and has been coined an elitist app for its highly selective and exclusionary model. Following in the success of dating apps such as Tinder and Hinge, The League aims to “help you find the right partner, provided that you fit in.”
Today, the online dating industry is worth over $2 billion. The League, one of the newest niche online dating apps available, launched in November 2014 and raised $2.1 million in venture capital within two months. The League prides itself on being distinguishable from other dating apps. This new dating app is discreet and hides your profile from friends, business contacts, and co-workers. The League also promises to help you “spend your time more … intelligently.” Furthermore, in an attempt to counteract the overabundance of choices available on other dating apps, The League claims to simplify your dating life by scouting potential matches for you based on your preferences. A member’s profile can only be viewed by another member who meets his or her preferences. The League also assures that there are “no fakes”—you can be certain that people are who they say they are because of The League’s thorough application process. Although The League has only been launched in San Francisco, the app already has 5,500 members just within San Francisco. However, there are almost 80,000 prospective members currently on the wait list. Continue reading




